Modia Minotaur

Trawling the airwaves to spare you the agony!

Sunday, November 06, 2005

The AdChoices Continue ...

His Royal Cadaverousness Philip Ruddock was the guest on Meet The Press today - sorry, Meet A Press - fair enough (though an interview with Ruddock is never an interview, it's just an elaborate labyrinth through which journalists are taken on a pedestrian circumvention of the answer) - but whose idea was it to include 2GB's shrillest lack of credibility, Philip Clark, on the panel?

Meet The Press today was also an opportunity to see a clutch of rather controversial ads.

Firstly, the debut of the Australian Business Council's pro-WorkChoice ads (which, to play the devil's advocate, are far more effective than the government's soft-focus Brady Bunch palaver).

It is interesting to note that on our airwaves and in our newspapers we now have no less than four different industrial relations advertising campaigns - the ACTU's, the Federal Government's, the NSW Government's, and now the Business Council's. As noted on LeftVegDrunk, the amount spent on the Federal Government's campaign alone in the past month equal to the amount pledged for five year's worth of work on unexploded land mines in Cambodia. How much of it could have gone to the victims of the Pakistan earthquake? Oops, forgot - they're not Western, they were poor to start off, there's no trade advantage in giving them money, so they don't really count.

Secondly - regular viewers of Meet The Press will have been scratching their heads over the Institute of Chartered Accountants' idiotic `Numbers' advertising campaign for some weeks. People, try as you might, being an accountant will never be exciting. Even Barnaby Joyce hasn't managed it.

However, the latest ad - showing a solitary car entering a cavernously empty Cross City Tunnel - followed by the slogan - `Never Forget the Importance of Numbers' ... oohhhh, NASTY!

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