Modia Minotaur

Trawling the airwaves to spare you the agony!

Thursday, August 18, 2005

Devine weighs into Loane vs Trioli

Ah, Miranda Devine. Misinformed, shrilly ideological, and a complete twit. Everything she so frequently accuses the Left of. I've often wondered if she's a satirist, but sadly, a former SMH subbie tells me otherwise. Dang.

Today, she tackles the departure of Sally Loane from ABC 702, using the basic thesis that the `self loathing' ABC is a haven for shrill, ideological Leftist twits, of which Loane is clearly not one, and thus was not welcome (in fact, all those ABC goths apparently felt `a sort of high-school envy of a cheerleader persona a bit too happy with her perfect life.'. It's too priceless).

Devine's argument stubs its Jimmy Choos on one key point:

But then, the taxpayer-funded ABC doesn't have to be accountable to shareholders, advertisers or its audience.


Anyone who has worked at the ABC will tell you what a crock this is. The ABC is more ratings driven now than any time in its history - particularly radio, given that ratings are blowing smoke up the likes of Alan Jones. The simple, clear, easy-for-everyone-except-for-Miranda-Devine-to-understand reason that Loane was dumped is exactly that: her show doesn't rate. Not with Leichhardt, not with the North Shore. Typically, Devine has cherry picked from the latest AC Nielsen ratings, but when it comes down to it, she was trailing her major rivals - which, in today's ABC, means major commercial networks with much larger budgets - and was therefore the weakest link.

Meanwhile, Ms Trioli, watch for thumbtacks under your car tyres, Miranda's after ya ... and all other `cocky newcomers' (especially if they are `childless' and `avowedly left wing'.) Face up Miranda - the only contempt you're worried about in the ABC is that they chose Janet Albrechtsen instead of you as their token right wing fascist.

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